Below is an excerpt from the website. To me, the grids themselves are the most interesting aspect of the project.
"iMoMa is a virtual museum. It will consist solely of photographs of works found within the Museum of Modern Art. While such a museum is nothing new—MoMA themselves have a virtual gallery of all their items—iMoMA will focus on the impressions of visitors to the museum.
For each item in MoMA’s collection, iMoMA will have a website displaying photographs visitors to MoMA have taken of that item, capturing their own unique impression of the art MoMA has on display.
The result will be a pastiche of images that will force the viewer to critique their own relationship to the artwork in the photographs. Furthermore, the viewer will have to question whether or not the photographs themselves are works of art. In this way, iMoMA is designed to educate viewers not only about the artwork in the photographs, but about art in general and the ways in which the Internet can change how we both see and perceive it.
Submissions to iMoMA will be collected via the Internet through a website established for the project."
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